Mass communication is a process in which a person, group of people, or an organization sends a message through a channel of communication to a large group of anonymous and heterogeneous people and organizations. You can think of a large group of anonymous and heterogeneous people as either the general public or a segment of the general public. Channels of communication include broadcast television, radio, social media, and print. The sender of the message is usually a professional communicator that often represents an organization. Mass communication is an expensive process. Unlike interpersonal communication, feedback for mass communication is usually slow and indirect.
Common communication channels in mass communication include television, radio, social media, and print media. Examples of mass communication include commercial advertising, public relations, journalism, and political campaigning.
Mass communication is the study of how people exchange information through mass media to large segments of the population at the same time. In other words, mass communication refers to the imparting and exchanging of information on a large scale to a wide range of people. It is usually understood to relate newspaper, magazine, and book publishing, as well as radio, television and film, even via internet as these mediums are used for disseminating information, news and advertising. The basic objective of mass communication is also to send message to the people outside the organization who say far away. Use of Technology Mass Communication system uses modern technology in the process of production and dissemination of the message to be sent.
A Mass Communications Degree will prepare you for a career that connects people within a community or around the world via various forms of mass media. Explore career and educational opportunities here.
Mass Communication Courses
(Degree and Diploma Course)
- Bachelor of Mass Communication (BMC)
- Bachelor of Acting and Film Studies (BAFS)
- Master of Mass Communication (MMC)
- Post Graduate Diploma in Advertising, Public Relations and Marketing [PG AD & PR]
- Post Graduate Diploma in Broadcast (TV and Radio) Journalism
Technical Courses (Certificate Courses)
- Production and Direction
- Non-Linear Editing
- Print Photography
- Electronic Camera Handling and Shooting
Courses in mass communication are expensive as tuition fees and charges and expenses for doing projects, internships, and field work are quite high. Most of the institutes offering undergraduate courses charge anywhere from Rs 60,000 to Rs 2, 00,000 per year.